What private equity loves about the booming frozen yogurt trend
Frozen yogurt shops have become like Starbucks in many big cities and college towns—they're on seemingly every corner. But there's a bigger reason for the explosion of storefronts such as Pinkberry and Red Mango. Major American private equity firms—which specialize in spotting trends early and investing in smaller business set to explode—have poured money into the franchise-friendly industry since 2007. So far the strategy has worked, and a surge of new locations across the country has made frozen yogurt bigger than ever.